Brief Summary: Forte Partners collaborated with a leading stationery e-commerce company in Turkey to enhance their customer value management capabilities. This company serves diverse customer groups, including large enterprises, SMEs, and individual consumers, each managed by distinct business units with unique KPIs. Our team developed a tailored bunch of segmentation models that unify customer management across these various business units while addressing their specific needs. This approach facilitated streamlined strategic management of customer groups and allowed for customization based on the behavioral differences of each customer group. Despite the substantial pipeline facing the technology teams, our accelerator, SegmentZ, enabled swift deployment and ensured a rapid transition from design to execution. This efficiency allowed the company to quickly realize the benefits of the new segmentation model and improve overall customer value management.