
Segmentation in Style: Customer Segmentation for a Leading Fashion & Lifestyle Brand
Brief Summary: Forte Partners collaborated with a leading apparel company to redefine its customer segmentation. Multifaceted macro/micro segmentation models were designed and developed to address strategic and tactical needs across various departments. Utilizing Forte Partners' proprietary accelerator, SegmentZ, these models were implemented to enable regular updates, provide segment-based insights, monitor customer segment migrations, and execute targeted actions proactively. The project has enhanced the company's ability to understand and respond to continuous changes in customer behaviors, preferences, and needs.
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