Capitalizing on Diversity: Mastering Multi-Country Customer Segmentation in European Fintech
Brief Summary: Forte Partners partnered with a leading European fintech company to create a comprehensive customer segmentation framework aimed at enhancing targeted customer management initiatives across multiple countries. Initiating with a pilot country, our team developed macro and micro-segmentation models tailored to meet both strategic and tactical objectives, and pinpointed key use cases. This approach was then successfully extended to four more countries, bolstering the client's customer management effectiveness. Forte Partners' proprietary tool, SegmentZ, has been deployed and is actively being used for ongoing segmentation activities in all markets. This rollout also set the stage for cross-border synergies and provided a standardized measure for group-level performance monitoring.
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Chief Customer Experience Officer, Iute Group
“Forte Partners' expertise in customer segmentation and their result-oriented recommendations tailored to our needs throughout the project ensured its completion beyond our expectations. Our experience with Forte Partners has been extremely positive. Thanks to the customer segmentation developed by Forte Partners across different sectors and geographies, we have had the chance to better understand our customers. We have started offering personalized services and products to our clients. With the segmentation project, which is the focal point of our campaigns, we have become able to closely monitor the development of our customers.”
Case Study
